This year, we launched the Amazon Influencer Program (AIP) in Australia, enabling creators to collate their product recommendations on a personalised storefront, and make it simple for their followers to browse and buy the products with just a few clicks. From the ECOVACS robot vacuum cleaner and the limited edition 2023 Amazon Beauty Advent Calendar, to trending fashion and tech toys, our creators helped shoppers discover a ton of cool items through 2023.

“Creators play an important role in helping Amazon customers find products they will love,” said Meredith Silver, director of Creator Growth. “We value our relationships with creators and continue to look for ways to innovate on their behalf. We are excited to celebrate this year by highlighting the products shared by creators that customers loved the most.”

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Amazon creator and beauty and fashion editor, Leigh Campbell (@leighacampbell on Instagram), said: “I really love sharing products I’ve been a fan of for years with my followers. For example, I’ve been buying CRZ Yoga Butterluxe leggings for about four years now. The quality is truly incredible for the price and are super flattering on the waist. My audience jumped on these after I shared them and I’ve received so many messages about how much they love them.“

Here are some of the bestselling products that Amazon creators loved and shared in 2023. To explore more creator-recommended products, as well as discover trending products from around the world, check out our Internet Favourites page.

Creator favourites in beauty, fashion and personal care

Creator favourites in devices and electronics

Creator favourites in children’s toys and books

Next, find out how Zoe Marshall uses Alexa to stay on top of the holiday season.