The International Cricket Council (ICC) and Prime Video have inked a four-year deal to provide exclusive livestreaming broadcast rights in Australia for ICC major events, which will be available on Prime Video Australia.
The partnership will see Prime Video Australia exclusively stream all men’s and women’s events, including the Men’s and Women’s Cricket World Cups, T20 World Cups, Champions Trophy, U19s and the World Test Championship Final. The deal includes streaming rights in Australia for 448 live games from 2024 to 2027.
Here's what this means for cricket fans, including what matches you can watch, and how to watch them.
What ICC matches can I watch on Prime Video?
The new partnership, which begins in January 2024, will give cricket fans across Australia exclusive access to all matches in every tournament of elite ICC competition in all cricket formats, at no extra cost to a Prime membership.
This includes access to the 15th edition of the ICC U19 Men’s Cricket World Cup, which will be played across five venues in South Africa starting 19 January.
The deal follows the success of the ICC Men’s Cricket World Cup 2023, which broke a number of records, culminating in Australia lifting the trophy. The biggest Cricket World Cup ever set new records for in-stadium attendance and broadcast viewership, whilst becoming the most digitally engaged event to date, showcasing that the appetite and demand for World Cup cricket is bigger than ever.
“Prime Video has worked to create a single destination for audiences to find new movies, live sports, and their favourite TV shows. We are always looking for ways to deliver more value to our customers and live sports is consistently one of their top requests. We are thrilled to be able to offer our customers the live broadcast of the Cricket World Cup included in their Prime membership,” said Hushidar Kharas, head of Prime Video Australia and New Zealand. “The Cricket World Cup is one of the most-viewed sporting events in the world; the recently concluded edition was watched by millions of people. Over the next four years, Prime members in Australia will be able to watch their favourite cricket teams and players compete for the game’s biggest prize, on demand, on the device of their choice—exclusively on Prime Video.”
"Over the next four years, Prime members in Australia will be able to watch their favourite cricket teams and players compete for the game’s biggest prize, on demand, on the device of their choice—exclusively on Prime Video."
ICC chief executive Geoff Allardice said: “We are very excited to be entering a new four-year partnership with Prime Video for ICC Cricket rights in Australia. The recently concluded Men’s Cricket World Cup has highlighted the interest and passion for ICC events across the globe, and especially in Australia, where cricket fans have enjoyed the recent success of their men’s and women’s teams. We look forward to working with Prime Video Australia to provide an innovative coverage of world-class cricket to more fans in Australia.”
How to watch the ICC major events on Prime Video, including the 15th ICC U19 Men's Cricket World Cup, from January 2024
Coming in January 2024, Prime Video will offer exclusive coverage of all 41 matches from the 15th edition of the ICC U19 Men’s Cricket World Cup.
Prime members will be able to watch all live ICC matches from this tournament and other ICC events anywhere and anytime on their Prime Video app for smart TVs, mobile devices, Fire TV, Fire TV stick, Fire tablets, and Apple TV, or stream them online.
In the Prime Video app, Prime members can download matches on their mobile devices and tablets and watch them anywhere offline at no additional cost.
What else can I watch on Prime Video in Australia?
Prime Video is a premier entertainment destination where millions of viewers around the world can enjoy their favourite content. In Australia, we’ve demonstrated our commitment to delivering premier sports viewing through a series of acclaimed documentaries, including The Test S1-2, Making Their Mark, Shane, Warriors on the Field, and Kick Like Tayla.
Since 2019, Prime Video has commissioned 28 Amazon Original series in Australia—The Test S1-S2, Making Their Mark, LOL: Last One Laughing Australia with Rebel Wilson, Back to the Rafters, Luxe Listings Sydney S1-S3, the award-winning, feature-length Burning, Kick Like Tayla, Warriors on the Field, Class of ’07, Deadloch, The Lost Flowers of Alice Hart, the lifestyle special Hugh van Cuylenburg: G.E.M, along with a series of five stand-up comedy specials, Hot Potato: The Story of the Wiggles, Neighbours, the upcoming Five Blind Dates, Dance Life, The Office, and The Narrow Road to the Deep North.
How do I sign up for Prime Video?
Prime Video is available in Australia at no extra cost to a Prime membership. New customers can find out more at www.primevideo.com and subscribe to a free 30-day trial.
Next, discover what to watch on Prime Video in December 2023.
