The sale, exclusive to Prime members, was Australia’s longest yet, running for 6 full days from 00:01 AM on Tuesday 16 July. Globally, Prime Day 2024 was Amazon’s biggest Prime Day shopping event to-date, with record sales and more items sold than any previous Prime Day events. In Australia, Day 1 of the Prime Day event was the single biggest day of sales in Amazon.com.au history, as Prime members bagged bargains across all categories, including home and kitchen appliances, electronics, fashion, beauty, books, toys and more, as well as everyday essentials and household staples.
While Christmas may be months away, many cost-conscious Aussies reported taking advantage of sales like Prime Day to purchase their holiday shopping earlier than ever, to find savings and distribute spending. Research commissioned by Amazon Australia revealed more than 70% of people who would be buying Christmas presents would do so in July if substantial discounts were offered.
Arno Lenior, Director of Prime for Amazon Australia said, “We have been thrilled to see how Australian Prime members have responded to our longest Prime Day yet. Over a full six days, Aussies saved millions of dollars, at a time when household budgets are stretched and shoppers are looking for value above all else. Prime Day celebrates our members, our Aussie sellers and our much-appreciated employees and delivery partners. This shopping event brings to life the value of Prime, which also includes benefits like fast and free delivery on millions of items and a suite of entertainment options like Prime Video and Amazon Music."
Prime Day best-sellers
Some of the most popular categories that Prime members shopped were household everyday essentials including cleaning products such as laundry detergent, dishwashing tablets, pantry staples, health and personal care products, such as toiletries, skin care and nappies. Also making the shopping carts of Aussie Prime members, were products from Home and Kitchen, Electronics, and Toys, perhaps being stashed away for the festive season.
Everyday Essentials
Some of the best sellers included everyone’s favourite face-shaped sponge, the Scrub Daddy, fridge and pantry stockers Cocobella Coconut Water and Pepsi Max, and cleaning products from Finish, Cold Power, VIVA and Quilton toilet roll.
Amazon Devices
Prime members snapped up the Fire TV Stick 4K and 4K Max streaming devices, along with the Kindle Paperwhite and Ring Battery Doorbell.
Home and Kitchen Appliances
Aussies are jumping the gun on spring cleaning with vacuums in high demand with some of the top sellers including ECOVACS Deebot N8 Robot, Tineco iFLOOR 5 Cordless Wet Dry and of course the Dyson Gen5Detect and DysonV8. Also popular were Instant Pot Vortex Plus Air Fryers and INKBIRD Vacuum Sealer Machine for culinary Prime members.
Electronics
Headphones and speakers were amongst the biggest buys, with Apple Airpods 2nd Generation, Sennheiser Momentum 4 Special Edition Headphones and Echo Pops topping the charts. Another best seller was the Meta Quest 3 128GB virtual reality entertainment headset.
Beauty, Skincare and Personal Care
Aussie Prime members sought savings on grooming and preening, with some best sellers including Korean beauty brand made famous for its snail mucin ingredients COSRX taking one of the most shopped deals, alongside CETAPHIL, Olaplex and La Roche-Posay Sunscreen Lotion. When it came to tools of the trade, the Dyson Airwrap was a hit alongside the Philips Sonicare DiamondClean electric toothbrush.
Fashion
For the blokes Hush Puppies boots, Tommy Hilfiger T-shirts and Aussie business Step One were amongst some of the best sellers for clothing and accessories, whilst puffers placed high with women including the Lightweight Water-Resistant Sherpa-Lined Hooded Puffer from Amazon Essentials.
Homegrown Small business sales successes
Amazon’s huge selection of products is made possible through a vast network of much-loved brands alongside local and independent sellers, many of whom are small and medium businesses on Amazon.com.au. This Prime Day was the biggest Prime Day to-date for Aussie businesses, which included sales from home-grown sellers including supplement brand The Collagen Co.
Josh Woodley, co-founder of The Collagen Co. said “We were really happy with how Prime Day went for The Collagen Co.! Not only did we see a record high on daily sales figures, across the entire Prime Day event we received almost 8 times what we’d see on a regular day. We’re really looking forward to more sale events and putting more of The Collagen Co. selection on Amazon.com.au.”
CEO and founder of Step One, Greg Taylor said, “Step One’s Prime Day sales were 115% year on year. This further underpins the Amazon consumer resonating strongly with Step One's highly rated reviews. Amazon continues to be a fantastic additional channel to grow the Step One brand."
Every day made better with Prime
If you’re not a Prime member and missed out on bagging a bargain this Prime Day, fret not as signing up is easy, simply head HERE to enjoy a free 30-day trial, to unlock access to future Prime exclusive sales, as well as fast and free delivery options on millions of items and a suite of entertainment benefits with Prime Video and Amazon Music. Then it’s just AU$9.99 a month, or save 30 per cent with an annual membership at AU$79 and cancel anytime.
